The word "dacha," distinct to Russian culture, refers to a country cottage which serves as a retreat from urban life, used most often in the summer. More than just a dwelling, “dacha” encompasses a whole distinct lifestyle. Often accompanied by beautiful gardens, it is a place of leisure where one can enjoy social and cultural activities. Dacha life conjures images of entertaining friends, enjoying a wonderfully simple meal and a good bottle of wine, reading by the fire, planting in the garden. These activities are among the simplest but often the most enjoyable and, these days, the most luxurious.
Essentially a California brand, DACHA embodies the values of its namesake which, although derived from a Russian word, is very much a universal concept and embraced nowhere more than in California. Our belief at DACHA is that one’s home, particularly in the temperate climate of Southern California, should be a retreat - a place of beauty, enjoyment, creativity and inspiration. Our intention is to create for our clients an environment of livable comfort without sacrificing style and luxury. We offer an elevated selection, both new and vintage, of unique home accessories, furniture, tabletop, soft accessories, objects and gift items. We promote whenever possible the work of California-based artists and designers.
DACHA owner Lauren J Alexander grew up in retail and design from the age of 5 when she would go after school to her mother’s flower and gift store in Marin County, CA. Though initially tasked with washing vases, mossing plants and holding flower arrangements in the car so they wouldn’t spill, Lauren went on to manage the store and open a second location after graduating from UCLA in 2002. In 2006 she moved to New York, producing high profile events before working for Saks Fifth Avenue and world-renowned luxury retailer Bergdorf Goodman. Most recently Lauren worked with celebrity interior designer Kelly Wearstler as the director of her flagship boutique in West Hollywood. With years of experience in design and luxury retail management, Lauren has now established her own design and retail business in the vibrant coastal community of Manhattan Beach where she is excited to share her distinct brand of livable California luxury.